Advertising Media Planner
37 eLearning modules · CPD Certified · SCORM
This course empowers advertising media planners to strategically advise on effective communication platforms. You will learn to analyse advertising plans, assessing marketing strategy aims and evaluating channel response rates for product, company, or brand messages. Develop expertise in diverse media types, from traditional to digital, including social media and PPC, and apply demographic principles to define target audiences. You will also gain insights into legal issues, business models, and external market factors, developing crucial skills to manage projects, meet deadlines, and thrive in a demanding advertising environment.
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What this lesson contains
Media Types for Advertising Media Planners in Marketing
Media Selection for Advertising Media Buyers in Advertising
Demography for Advertising Media PlannersPreview not available
Below-the-Line Technique for Advertising Media Planners in MarketingPreview not available
Pay-Per-Click for Advertising Media Planners in Digital AdvertisingPreview not available
Business Model Design for Advertising Media Planners in AdvertisingPreview not available
Social Media Marketing Techniques for Advertising Media Planners in AdvertisingPreview not available
Social Media Management for Advertising Media Planners in MarketingPreview not available
External Factors: Markets, Regulation & Supply ChainsPreview not available
Advertising Techniques for Advertising Media PlannersPreview not available
Legal Issues Concerning Media AssetsPreview not available
Search Engine OptimisationPreview not available
Principles of Statistics for Analysing DatasetsPreview not available
Meeting Deadlines for Advertising Media PlannersPreview not available
Coping with Challenging Demands for Advertising Media Planners in AdvertisingPreview not available
Studying Sales Levels for Advertising Media Planners in AdvertisingPreview not available
Meeting Expectations of Target Audience for Advertising Media Planners in AdvertisingPreview not available
Drawing Research Conclusions for Advertising Media PlannersPreview not available
Monitoring Media Industry Research Figures for Advertising Media PlannersPreview not available
Evaluating Advertising Campaigns for Advertising Media PlannersPreview not available
Perform Media Outlets Research for Advertising Media PlannersPreview not available
Creative Use of Digital Technologies for Advertising Media Planners in AdvertisingPreview not available
Media Planning for Advertising Media Buyers in MarketingPreview not available
Implementing Marketing Strategies for Advertising Assistants in AdvertisingPreview not available
Creating a Media Schedule for Advertising Media PlannersPreview not available
Develop Media Strategy for Advertising Media PlannersPreview not available
Project Management for Advertising Media Planners in MarketingPreview not available
Cooperation with Colleagues for Advertising Media PlannersPreview not available
Persuading Clients with Alternatives for Advertising Media PlannersPreview not available
Presenting Arguments Persuasively for Advertising Media PlannersPreview not available
Negotiate Buying Conditions for Advertising Media BuyersPreview not available
Developing Inclusive Communication Material for Advertising Media PlannersPreview not available
Collaborating with Advertising Professionals for Media Planners in AdvertisingPreview not available
Approving Advertising Campaigns for Advertising Media Planners in Media AgenciesPreview not available
Customer Needs Analysis for Sales ExecutivesPreview not available
Managing Contracts for Advertising Media PlannersPreview not available
Clear and Compelling PresentationsPreview not available