Characteristics of Products for Product and Services Managers in Engineering and Manufacturing

Characteristics of Products for Product and Services Managers in Engineering and Manufacturing

This course helps Product and Services Managers in engineering and manufacturing master the identification and categorization of tangible product attributes. You will learn to systematically define and group the essential characteristics of industrial products, enabling you to build robust and strategically sound portfolios. The programme also covers evaluating materials, functions, and crucial support requirements specific to engineering and construction goods. By understanding these core product characteristics, you can make informed decisions, ensuring your offerings meet market demands and contribute effectively to your organisation's success.