Characteristics of Services for Product and Services Managers in Business

Characteristics of Services for Product and Services Managers in Business

This course empowers product and services managers to master the unique attributes and characteristics of service offerings. You will learn to define services clearly and comprehensively, developing the essential skills to document their often intangible aspects with precision. Understanding these elements is crucial for effective portfolio management. By acquiring techniques to manage the unique nature of services, you will be able to build and maintain a robust, competitive product and service catalogue, ensuring your organisation's offerings stand out in the marketplace.