Influences on the Marketing Mix
CPD Certified
Influences on the Marketing Mix
The marketing mix, often referred to as the 4 Ps, is a foundational concept in business, encompassing product, price, place, and promotion. These four elements are the core tools a business uses to implement its marketing strategy and achieve its objectives.
Course Details
- Format: SCORM-compliant ZIP file
- Licence: No restrictions
- Price: Free
- Compatible with any SCORM LMS