Media Studies for Advertising Media Buyers in Advertising

Media Studies for Advertising Media Buyers in Advertising

This course empowers advertising media buyers to master the academic theories and social impacts of mass communication, enabling smarter, more ethical decision-making. You will explore how media history, ownership structures, and audience psychology profoundly influence the effectiveness of advertising placements. By understanding these critical factors, you will develop robust strategies to optimise your campaigns. This ensures your media buying practices are not only impactful and achieve desired outcomes but also uphold important ethical principles, providing a confident and responsible approach to your work.