Non-Random Sampling Methods in Data Collection

Non-Random Sampling Methods in Data Collection

Non-random sampling, also known as non-probability sampling, is a collection of methods where samples are selected based on the researcher's subjective judgement, convenience, or specific criteria, rather than through random chance. This approach is often employed when it is impractical, impossible, or too costly to conduct random sampling, or when the research objectives specifically require targeting certain groups or individuals.