Social Media Usage

Social Media Usage

This module offers a comprehensive introduction to social media and its vital role within a modern digital marketing strategy for businesses. You will explore various social media platforms and learn how to leverage them to create real value through effective promotions, branding initiatives, and incentivised campaigns. The course also covers the significant implications of social media for customer service and monitoring, ensuring you understand how to manage online interactions effectively. Furthermore, you will gain insight into the legal considerations and policy development necessary for responsible social media usage, equipping you to navigate the digital landscape confidently.