Using Theoretical Marketing Models for Commercial Directors

Using Theoretical Marketing Models for Commercial Directors

This course empowers commercial directors to master the practical application of academic marketing frameworks. You will learn how to effectively implement key theoretical models, such as the 7Ps marketing mix, to optimise your commercial strategies. Discover how to leverage Customer Lifetime Value (CLV) for informed strategic decision-making and develop compelling Unique Selling Propositions (USPs) to gain a competitive edge. By applying these advanced marketing concepts, you will be equipped to drive significant revenue generation and achieve sustainable strategic growth within your organisation.