CPD Certified

Web Strategy Assessment for Digital Marketing Managers

This course empowers Digital Marketing Managers to master the art of conducting a comprehensive deep-dive analysis into any company's digital footprint. You will learn to systematically identify crucial growth opportunities and pinpoint technical gaps that hinder online performance. The programme covers evaluating user experience (UX) to enhance customer journeys, assessing SEO health for improved visibility, and analysing conversion funnels to optimise performance. By developing these essential skills, you will be able to drive a truly high-impact digital strategy, ensuring your organisation maximises its online potential and achieves its marketing objectives effectively.

Course Details

  • Format: SCORM-compliant ZIP file
  • Licence: No restrictions
  • Price: Free
  • Compatible with any SCORM LMS
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