Channel Marketing for ICT Account Managers in ICT Services

Channel Marketing for ICT Account Managers in ICT Services

This course helps ICT account managers master the strategies of indirect sales and effective partner management to significantly scale their ICT solutions. You will learn how to strategically select suitable channel partners, ensuring they are well-enabled for optimal performance. The programme covers techniques for incentivising partners to drive sales, alongside developing your skills in managing complex channel relationships. Crucially, you will also gain expertise in resolving conflicts effectively, ensuring smooth and productive collaborations that contribute to sustained business growth.