Managing Contracts for Advertising Media Planners

Managing Contracts for Advertising Media Planners

This course helps advertising media planners master the art of negotiating and overseeing media contracts. You will learn to effectively negotiate agreements and manage them strategically throughout their entire lifecycle, ensuring successful campaigns and robust legal protection. The programme covers essential skills for handling costs, specifications, and performance monitoring, while also navigating the complexities of advertising law. By understanding how to implement legal protections and monitor contract performance, you will ensure compliance and optimise outcomes for all your media buying initiatives.