Introduction to E-Commerce & Online Retail

Introduction to E-Commerce & Online Retail

This course provides a comprehensive introduction to e-commerce and online retail, equipping you with the essential skills to sell effectively in the UK market. You will explore various digital business models and understand the unique landscape of online retail. Learn how to set up your online store, create compelling product listings with great descriptions and visuals, and manage the shopping basket and checkout process. The course covers the entire UK online order fulfilment process, including processing, delivery, and returns, alongside navigating digital consumer rights and laws. Develop crucial digital customer service skills, learn to build customer loyalty, and apply basic digital marketing techniques like SEO and PPC to thrive online.